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Why did Tesla dare to fight a price war? Analysis: the profit of bicycle is four times that of Toyota

via:快科技     time:2023/1/20 10:00:49     readed:126

Recently, Tesla has greatly reduced prices around the world.The price of the American version of Model Y is reduced by 88000 yuan, a record low.The sudden price reduction not only hurt the old car owners who had just picked up the car, but also caused heavy losses to the second-hand car dealers who had acquired many Tesla before.

The sudden price reduction not only hurt the old car owners who had just picked up the car, but also caused heavy losses to the second-hand car dealers who had acquired many Tesla before.

In this regard, authoritative media through the analysis of industry data that Tesla was once one of the biggest losers in the automobile industry, but in the past year, the company made more profits from selling electric cars than most of its major competitors.

Data show that in the third quarter of 2022, Tesla made a gross profit of $15653 per car.More than twice as much as Volkswagen, four times as much as Toyota and five times as much as Ford.

Meanwhile, after Tesla raised the price of his most popular electric car, Model Y, several times during most of last year, Tesla decided to change strategy and use his production cost advantage to support price cuts, posing a challenge to established carmakers such as General Motors.

In addition, in order to control production costs, Tesla invested a lot of money in new manufacturing technologies, such as using large castings to replace small metal parts. Tesla also introduced some battery manufacturing and supply chain internally, and standardized vehicle design to improve economies of scale.

However, BYD, China's leading brand of new energy vehicles, has not responded to Tesla's price reduction, and even raised the price of the vehicle after abolishing the national subsidy. Even so, BYD's sales are still in short supply.

特斯拉为何敢打价格战? 分析:单车利润是丰田汽车四倍

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