After Tesla China slashed prices, the number of customers entering its stores increased by several times, which put great pressure on the friends.
On January 16, 10 days had passed since Tesla slashed the price of its domestic models. The domestically produced Tesla Model 3 will start at 229,900 yuan and the Model Y will start at 259,900 yuan, the lowest prices in history.
This unprecedented price cut has given a shot in the arm to Tesla's sales, and also put a lot of pressure on other new energy vehicle companies.
As to the reason for the price reduction,Sales staff at two Tesla stores visited by China Securities News reporters said the same thing: "Mainly we price at cost, and then we hope more people can drive Tesla." After the price cut, Tesla's order cycle also increased, with the Model Y pickup cycle extending from 1-4 weeks to 2-5 weeks.
There is also a market rumor that "Tesla sold 30,000 cars in three days after the price cut." A Tesla store employee said, "The sales are really good, but the specific situation is different from store to store, so I can't disclose the specific number."
AITO and Xiaopeng are among the few brands that still have customers inquiring about other new energy vehicle stores. Both have models with prices that overlap with Tesla's and are the brands most affected by Tesla's price cuts.