According to the latest data from CINNO Research, a data analysis organizationSales of smartphones in China are likely to be only about 255 million in 2022, down 19% from a year earlier.
In 2022, the performance of China's smartphone market is low, and the terminal consumer sentiment is not high. Coupled with the fact that smartphone products have entered a mature period, consumers' mobility is insufficient, market growth slows down, and supply exceeds demand.
therefore, China's smartphone market has recorded its worst annual sales since 2015 this year, falling below 300m for the first time in eight years.
In 2022, Apple's performance remained strong, firmly at the top of the domestic market, while OV's performance was weak, with a sharp decline in market share, from first and second to third and fourth in annual sales.
While Glory has a stable performance, ranking second in China, constantly seizing the middle and low-end market of OV, and the largest increase in sales and market share among the Top 6 brands.
Although the overall performance of the mobile phone market is low,But the sales of folding phones in China will increase to about 2.8 million in 2022, an increase of 142% over the same period last year.It has become a hot spot in the mobile phone market, and the major mainstream brands continue to make efforts in this field.