Yes, the iPhone is number one again in China.
According to the latest report released by Canalys, the mobile phone market in the Chinese mainland continued to operate at a low position in the fourth quarter of 2022, with the overall shipment of 74.4 million units, down 14% year-on-year.
Although hampered by the pace of the launch and the continuity of production at Foxconn in Zhengzhou,But Apple still relied on the strong performance of the iPhone 14 series to ship 16.4 million units and take the top spot with 22% of the market.
vivo, which faced competition from Apple's peak season, was in second place with a 17 percent market share, shipping 12.7 million units.
OPPO (which includes OnePlus) shipped 12.5 million units, ranking third, maintaining its third-quarter performance.
Honor, which shipped 12.2 million units, slipped to No. 4 in shipments. Xiaomi, which shipped 8.5 million units, remained in fifth place.
On a full-year basis, smartphone shipments in China fell 14 percent year on year to 287 million units in 2022, the first time they have fallen below 300 million units in nearly a decade.
vivo won the annual shipment crown, only Honor and Apple achieved 30% and 4% annual growth, ranking second and third in the market respectively.
While ordinary consumers tend to spend conservatively and are less confident, high-end consumers have shown some resilience amid the economic turmoil. Combined with Apple's price reduction strategy, the company recorded a record 18 percent market share for the year.
Previously, data released by IDC showed that in the first half of 2022, the market share of high-end mobile phones over $600 in China reached 13.3%, which increased by 1.0 and 3.8 percentage points compared with the same period in 2021 and 2020, bucking the trend. The high-end mobile phone market has become a competitive place for all.
Under the impact of uncontrollable factors starting from the second half of 2020, the top Android manufacturers were absent (mainly Huawei), while Apple's share in China's high-end phone market above $600 was rising all the way until the end of 2021, reaching the highest share in nearly three years, 76.9%.In 2022, the market share of top Android manufacturers began to recover to 30.5%, but there was still a large gap with Apple.
Obviously, It's not that no one is buying high-end phones, it's that more and more people are buying Apple。
If the price difference is not too big, do you choose Apple or Android?
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