On February 2nd, Avita Technology announced that Li Pengcheng was officially appointed as the vice president and Chief Marketing Officer of Avita Technology, and also the deputy general manager of the User Development Center. He is fully responsible for the related work of the company's brand marketing, and specifically in charge of the brand planning and strategy, product communication, public relations, user experience and operation departments under the User Development Center. Report to Tan Benhong, Chairman and CEO of the company and general manager of User Development Center.

Prior to joining Avita Technology, Li Pengcheng has served multinational automobile brands, Chinese new energy automobile brands and Internet user operation platforms. He has more than 20 years of experience in industry management, and has made remarkable achievements in brand building, product positioning, media communication, user experience and other fields.

Tan Benhong said, "Avita Technology has always been committed to responding quickly to changes in market and user needs, building a diversified and professional management team, and creating a more agile, open and efficient entrepreneurial organization. As Avitech enters the stage of high-quality development and launches the two-car strategy year, we are very pleased to welcome Mr. Li Pengcheng to join us. I am confident that his outstanding leadership in various fields will further enhance the team's effectiveness and lead the way in the fierce market competition, so as to create value experiences beyond expectations for more users."

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In 2022, Avita Technology has successfully started the mass production and delivery of its first model, and has entered the top camp of SEV (intelligent electric vehicle) with industry-leading intelligent products and experience. 2023 is the key year for Avita Technology to challenge the order of 100,000 units. Avita Technology will always focus on the user as the center, focus on the landing of the two-car strategy, develop the channel layout efficiently, and achieve the annual goal of establishing the brand and consolidating the sales volume.

Editor's point of view: Li Pengcheng has deep experience in the traditional car enterprises, car making new forces, media, after joining Avita Technology, with deep industry experience and practice, under the leadership of Tan general manager of user development center, will be more directly to the user, conducive to 2023 Avita face the market competition, better service users.