After the launch of the iPhone 14 series last year, Apple launched several price cuts on its own and e-commerce platforms, but only for the iPhone 14 and iPhone 14 Plus models, not the Pro series.

But to people's surprise, shortly after entering the Year of the Rabbit, the iPhone 14 Pro series opened a large price reduction to boost sales mode, according to the self-operated store of Apple Jingdong.The iPhone 14 Pro series has been reduced by 800 yuan to 7,099 yuan,Of course, the price of Apple's website will remain the same for now.

It's rare for Apple to slash prices during a slow quarter, and the promotions were bigger than ever, even on Singles' Day.

Today, the industry insiders "mobile phone chip master" said:Apple's top-selling iPhone 14 Pro and Pro Max are getting a price cut, putting pressure on high-class Android phones.

As we all know, iPhone 14 Pro Max can be said to represent the highest level of flagship phones at present. Whether it is performance, video capacity and battery life, it is the industry benchmark, except for the fast charge.

After this price reduction, it will indeed bring a lot of pressure on some high-end domestic manufacturers,"Is it better to spend five or six thousand yuan on a domestic flagship or to spend more on an iPhone 14?"I believe many consumers are struggling with this question.

In addition, Apple recently reported disappointing results for its fiscal first quarter of 2023, with revenue of $117.2 billion down 5% year-over-year, the largest quarterly revenue decline since September 2016.Sales of the iPhone, the largest revenue component, fell 8.17%.

Apple's big price cuts in China are supposed to help boost sales in the second quarter.