Sina science and technology news on February 8 afternoon news, Sina finance exclusive access to Baidu CEO Robin Li in the first quarter of 2023 OKR content, its key task is to "lead the intergenerational change of search experience".

Yesterday, Baidu officially announced the ChatGPT project -- "ERNIE Bot", which is currently in the rush to launch. The product will be completed in private beta and open to the public in March.

Combined with this news, Li Yanhong OKR or implied that Baidu search will be full access to Wenxin Word, search products will usher in disruptive changes.

It is revealed that Baidu has been "planning for a long time", and search will be the first breaking point of Baidu's "Wenxin Word". In September last year, Li Yanhong publicly said that AI development has "changed direction both at the technical level and at the commercial application level". In a recently leaked internal Baidu speech, Li once again stressed that "technology has reached a tipping point, how technology like ChatGPT can be used in the search scene, and we have great opportunities in this area in the next year".

Close to Baidu related people to Sina finance, Baidu search has long access to the relevant technology. In March 2019, Baidu has developed Wenxin ERNIE 1.0 system. Since 2020, Baidu Search has started to apply "Wenxin large model" technology to deeply enable search relevance, in-depth question and answer and content understanding. "This time, the first station will be directly connected to Baidu Search. "The person said," some related functions have been launched or tested in Baidu search, including multi-answer reply, intelligent generation, etc."