Recently, according to overseas media reports, Microsoft has approached a number of advertisers to discuss how to realize cash in the new version of Bing based on ChatGPT.
It is reported thatMicrosoft is currently considering advertising in the response content generated by AI, and has begun testing it.This may affect the content quality of the new Bing feedback to some extent.
According to Michael Cohen, executive vice president of advertiser Horizon Media, ads can be placed in the space below the responses generated by AI, and ads can be placed based on users' responses.
It is worth mentioning that according to the data previously released by MicrosoftFor every 1 percentage point increase in Bing's share of the search market, it generates an additional $2 billion a year.
At the same time, in order to find a way to cash in the ChtaGPT version of Bing, in addition to advertising, Microsoft also recently raised the charge for Bing Search API, up to 1000%.