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Does Zuckerberg emulate Twitter to launch certification services? Musk: it's inevitable

via:新浪科技     time:2023/2/21 10:03:05     readed:80

According to reports, just a few hours after the release of the latest "Meta Verified" subscription service, Twitter CEO Elon Musk (Elon Musk) said that Meta is "bound" to follow Twitter's example and charge certified users.

Zuckerberg said on Sunday that if purchased through a web browser, Meta's certified subscription program for Facebook and Instagram starts at $11.99 a month. "this new feature is designed to enhance the authenticity and security of our services." He said the service can protect subscribers from being impersonated and can contact customer service directly. Meta will first launch the service in Australia and New Zealand this week.

In response, some media reported that Meta CEO Mark Zuckerberg (Mark Zuckerberg) is imitating Twitter in charging for authenticated users. In response, Musk responded: "it is inevitable."

Matt Navarra, a social media consultant, told the media on Sunday that it was reasonable for Meta to launch a certification service. "competitors have tested the market and basically have all the conditions in place to integrate such a new product without spending too much time on technology. and it can also get new revenue streams at a time when most companies are facing an adverse economic situation." Navarre said.

Meta shares closed at $172.88 on Friday, up 44 per cent so far this year.

The technology industry is facing a serious situation. A total of 380 technology companies have laid off more than 108000 jobs this year, according to Layoffs.ai, a job-tracking website.

Meta has not been spared, not to mention the fact that Meta spent $13.7 billion to develop meta-universe in 2022. In an effort to cut costs, Meta cut 11000 jobs in November and promised that 2023 would be a "year of efficiency".

No wonder companies are looking for new revenue-generating opportunities.

No wonder companies are looking for new revenue-generating opportunities.

If purchased through a web browser, the project costs $8 a month and $84 a year in the United States. However, if you buy it through the iOS or Android application, you will have to pay a little more. The service is currently available in 15 countries, including the United States, the United Kingdom, India and Japan.

But the whole process was not plain sailing. Shortly after the launch of Twitter Blue, the project was used to impersonate companies and politicians, forcing it to be suspended for a while in November and then re-launched in December. Twitter currently requires all Twitter Blue users to authenticate with their mobile phone numbers.

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Responsible Editor: Zheng Zhuo

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