It is true that Japan's technology is very advanced, but when it comes to the smartphone market, Japan's situation is different from that of other advanced economies. Although the smartphone market in Japan is very large, its share in the global market is relatively small due to the poor performance of local manufacturers in the global market. Here are several reasons why Japanese smartphones may not be successful in the global market.

First, lack of international awareness and market strategy

Japan's smartphone market is mainly owned by three major manufacturers-Sony, Sharp and Fujitsu. Although their technical level is very high, their international awareness and marketing strategy are very weak. This makes it difficult for them to compete with other companies in the global market and position their products.

High cost and low quality

Although Japanese smartphones have some real advantages, such as additional features, waterproofing, high-end cameras, etc., they are too expensive for consumers and are not necessarily of better quality than other brands of phones. Because of this high price and low quality, Japanese smartphones are not widely recognized in overseas markets.

III. Incompatibility with international standards

Because Japan's technical and engineering standards are different from those of other countries, it is difficult for Japanese smartphones to gain international recognition. For example, smartphones in Japan use a payment technology called "Felica", while other countries generally use "NFC" technology. Because of the incompatibility of this technology, Japanese smartphones cannot be used in overseas markets.

IV. Competition with other industries

Japan has many other industries, such as cars and video games, whose competitiveness tends to have an impact on other industries. For example, due to the prosperity of the video game industry, Japanese smartphone R & D and marketing funding may be cut, thus reducing its competitiveness in the global market.

To sum up, although Japan's technology is very advanced, but in the smartphone market, the country's manufacturers face many challenges. Due to its lack of international awareness and marketing strategy, high cost and low quality, incompatibility with international standards and competition from other industries, it is difficult for Japanese smartphones to succeed in the global market.