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Salesforce unveils' Einstein GPT 'AI tool for answering customer questions or writing marketing emails

via:新浪科技     time:2023/3/8 16:04:17     readed:327

Sina science and technology news Beijing time on March 8 morning news, it is reported that ChatGPT's explosion in the world, in the technology industry triggered a new artificial intelligence storm, a few days ago, the United States commercial software giant Salesforce also set foot on the last bus of the storm.

Salesforce announced on Tuesday that it will integrate artificial intelligence into its new software to help corporate salespeople, customer service specialists and marketers do their jobs more efficiently, from answering customer questions to composing marketing emails.

The new product, to be called Einstein GPT, uses AI technology from OpenAI, the developer of ChatGPT, Salesforce said.

Last November, Microsoft-backed OpenAI created a worldwide sensation when it unveiled ChatGPT, an artificial intelligence robot that can converse and write fluently with humans.

ChatGPT represents a new class of "generative AI", a robot that can create text and information after being trained in the vast amounts of data available on the Internet. ChatGPT's success has led many technology companies to join this new wave, ready to grab new business opportunities.

It should be noted that these AI robots and language models are still immature and can give wrong answers, so manufacturers are more cautious when providing services to large enterprises or government agencies.

Clara Shih, chief executive of Salesforce's "service cloud" business, says it is moving fast on generative AI without sacrificing its ethical responsibility to quality.

Microsoft recently integrated AI into Dynamics 365, its business software that competes with Salesforce, but the Microsoft team is trying to minimize the negative impact of misinformation.

Last month, Microsoft announced a new artificial intelligence feature in the software to help corporate sales reps compose emails. On Monday, Microsoft announced that it will roll out a similar feature in its customer service section, where users can sign up for a waiting list to experience the new feature as soon as possible.

In the immediate aftermath of ChatGPT's scarlet letter, Microsoft incorporated OpenAI's conversational bots into its own Bing search engine.

In its "services cloud" division, Salesforce is reportedly rolling out an AI feature that includes a chat window that allows Salesforce to use its trove of information to compose an answer to a user's question. The software user just needs to modify the answer.

Salesforce has recently come under pressure from activist shareholders to improve operations and improve profitability. The company hasn't announced pricing or a release schedule for the new AI features. Management said it would first roll out a beta version and understand how business users have responded to the beta.

Salesforce has taken several steps to avoid misleading users about possible wrong answers. For example, users still need to edit answers, and Salesforce limits the inventory information that can be used to generate answers.

Business software rivals Microsoft and Salesforce have both recently introduced the ability to compose marketing emails automatically, and Microsoft calls the AI feature in Dynamics "Copilot."

Charles Lamanna, a Microsoft vice president, said that Microsoft's new feature, which is not yet called "Autopilot," gives users multiple text options that marketers can edit to select the best fit for the company's marketing plan.

In addition, Salesforce is promoting OpenAI's new software for Slack, an enterprise chat collaboration, which is related to ChatGPT and allows Salesforce to display messages from its own company in Slack, Shih said. A Salesforce spokeswoman said that users could join a waiting list to try out the new software.

Salesforce CEO Marc Benioff is excited about the new AI storm. During last week's earnings analyst call, Benioff mentioned the term "artificial intelligence" 14 times.

In the introduction of "Einstein GPT", Benioff said that Einstein GPT will integrate with the company's existing "data cloud", "Customer 360" and other software, which will bring the next stage of artificial intelligence and promote the digital transformation of enterprises in the new era of artificial intelligence.

Salesforce began working with OpenAI's language modeling team more than a year ago, Shih said, but the recent surge in industry enthusiasm for the technology prompted the company to move up the timeline to give customers some of the black tech early.

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Responsible Editor: Zheng Zhuo

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