On the morning of March 10, Beijing time, it was reported that US takeout platform Gopuff had laid off more than 100 people, accounting for about 2% of the total staff. As VC's investment in the distribution industry began to decline, Gopuff had to cut costs in order to survive.

It is reported that as of September 2022, Gopuff had about 10,000 employees. According to people familiar with the matter, Gopuff's layoffs will affect departments such as operations, engineering and information technology. Gopuff declined to comment.

Gopuff has actually been downsizing since last spring and layoffs continued until last summer, when Gopuff closed about 12 per cent of its warehouses in North America and laid off about 10 per cent of its global workforce.

During the COVID-19 epidemic, the U. S. grocery distribution industry suddenly boomed, and many startups competed, scrambling to satisfy consumers' appetites faster.

When people returned to normal life, with rising inflation in the United States, grocery startups got into trouble and the industry began to shrink.

Instacart, a fresh e-commerce company, postponed its listing plans and its valuation plummeted. Fridge No More and Buyk, which compete with Gopuff, went bankrupt and Jokr, a Brazilian fresh ecommerce company, withdrew from the US to focus on the South American market.