Recently, Honor of Kings, the absolute "first brother" of Chinese mobile games, entered the overseas market, the first step of the Brazilian App Store, GooglePlay and Samsung store.
Today, according to the statistics,Honor of Kings has successfully reached number one on the Brazilian AppStore, surpassing several titles including Call of Duty mobile games.
For Tencent, the "first launch" of Honor of Kings is obviously a good thing, and demonstrates the possibility of taking the game global.
It is worth mentioning that,The company previously announced a number of IP spin-offs, including the open world game King of Glory World, and said it would launch globally.
In order to ensure a global launch strategy, there is no doubt that Tianmei needs to increase awareness of the Honor of Kings IP among overseas users, and launching an overseas version of the game is the easiest way to do this.
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