Although major mobile phone manufacturers have made great efforts to produce foldable mobile phones in the past two years, foldable mobile phones of various shapes, functions and prices have been launched one after another, and the market threshold of foldable mobile phones has been lowered repeatedly, but Huawei is still the first in the domestic foldable mobile phone market.
According to market research data from iResearch Consulting, China's folding mobile phone shipments in 2022 were about 3.6 million units, up 154.4% year on year. The momentum is very strong, among which,Among major brands, Huawei took the top spot with 51.3 percent share, nearly three times that of Samsung (18.8 percent).
If you look at foldable phones,Huawei is one of the first domestic mobile phone brands to enter this field, and it has also laid out products in different states, such as outer folding, inner folding, up and down folding.Meeting the needs of different users and markets is the first key to Huawei's success in the foldable screen market.
Even if the price of the foldable screen mobile phone has gradually dropped, but they are still a symbol of high-end, the price of more than 5000 yuan so that it can only be the choice of a few users, this time in addition to the value of the product itself, the value of the brand is also the key to the choice of consumers.
In terms of the current domestic mobile phone market,The only company that can compete with Apple at the high end is Huawei. High-end brand image + good products, is the second key to the success of Huawei folding screen products.
Finally, although Huawei's mobile phone business is still in a difficult stage as we all know, Huawei continues to launch new products in mobile phones, especially foldable phones, such as Mate Xs 2 with folding design last year and Pocket S with folding up and down. They are the key for Huawei to maintain its advantage in the foldable market.
Judging from the Revelations,Huawei is likely to launch its next-generation Mate X3 foldable phone with the P60 series this month,The latter, with a rear Deco design similar to last year's Mate50 collection, has a more familial touch. Performance will use Snapdragon 8+ chip platform, the overall power consumption performance need not worry.
As for the price, personal expectations of its starting price will be around ten thousand yuan, and the initial market is always difficult to find a machine.
While other mobile phone brands are making efforts and accelerating the iteration and update of foldable phones, Huawei is facing increasing challenge pressure, but to wear its crown, it must bear its weight!
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