After seven years of research and development, there is still no clear plan for the launch of Apple's blockbuster new products, and CEO Cook is worried.

Tim Cook, Apple's chief executive, will push the company to launch the first generation of hybrid reality headsets this year, regardless of the wishes of the company's design team, the Financial Times reported.

It is reported that Apple's headshow has been actively developed for seven years, twice as long as before the original iPhone went on sale. The device is seen as directly linked to Cook's legacy because it is Apple's first new computing platform developed entirely under his leadership.

The company still expects to sell only about 1 million units in its first year of sale, at a price of about $3000. However, Apple is said to be preparing to launch a quot; marketing assault on the product later this year & quot;.

As for this new Apple product, it can be used without iPhone, with built-in sensors to read eye movements, users can control the device by staring at items on the screen, and tasks can be activated by pinching the thumb and forefinger together.

Prior to this, HTC CEO, chairman Wang Xuehong said in an interview that Apple will launch its own hybrid reality headset as soon as the middle of this year.