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No wonder Apple doesn't make TV! True cause revealed

via:中关村在线     time:2023/3/15 8:02:21     readed:64

Every once in a while, news of Apple's foray into the TV space comes out. Apple has always been a leader in the field of technology and design, and its products have been highly praised and recognized in the market. But while Apple has excelled in smartphones, computers and smartwatches, it has been slow to take off in the television business.

Apple has flirted with entering the TV business from time to time, but nothing has come of it. We all know that TV is an important entry point of ecological interconnection in the home, and major manufacturers have quickly entered the market in recent years, so why Apple has been so slow to move, is it just not value TV profit? Today I'm going to explore why Apple isn't in the TV business.

We'd have a TV if Joe was still around

Apple has long been looking into the TV space, which is considered to be an important entry point for the future of furniture and the focus of many manufacturers' efforts. So Apple is keen to focus on this area. And, as Walter Isaacson, author of "Jobs," recalls,Steve Jobs saw television as the future of Apple.

The current CEO of Apple, Tim Cook, has expressed his opinion on television in the past, saying that the current TV products are outdated, as they were in the 1970s, meaning,Apple argues that current so-called smart TVS are not smart, that they haven't really changed the nature of the product, and that the overall experience isn't fundamentally different from 40 years ago.

Perhaps the only thing Apple has left in the TV space is the Apple TV, a box that iterates very slowly. Apple TV was supposed to be Apple's "pathfinder" into television, and it was only a matter of time before Apple launched a TV hardware product. But Apple TV has been slow to update its hardware and has even become something like a video platform.


So why on earth isn't Apple making TV?

1. How difficult it is to make money

Apple's gross profit is almost the highest in the world -- a previous study found that it sells 18% of the world's smartphones, but makes 92% of the industry's profits. In contrast to the television market,The TV industry is a highly competitive and technologically mature market, and the competition in this market is more based on price, while Apple has always been positioned at a high price.

If Apple does not change this strategy, its products will become very weak in the TV market. In addition, with TVS generally having a long life cycle and being replaced more slowly than products like phones and computers, Apple needs to figure out how to keep the product profitable once it's in control of that market.


2, the content barrier

There are only a few big brands in the TV business, but for Apple, there are many barriers to enter the market.

The most important barrier is the control of content resources. For example, companies such as Netflix, Hulu and Amazon have formed relatively monopolistic advantages in TV content, which makes it difficult for other competitors to obtain competitive content and also face high price payment.

3. It is difficult to achieve cross-era innovation

Cook has said that the TV of the future will need to be a combination of powerful hardware, modern operating systems, new user experiences, and developer tools. This is why the iPhone was able to beat all other mobile phone manufacturers in the age of smartphones.

At that time, Apple was able to quickly become a dominant player in the mobile phone industry because of the user experience of iPhone far superior to that of mobile phone products of the same period. However, in today's TV products, even if Apple gets involved, it is difficult to realize any trans-era innovation.

All in all, although Apple has achieved great success in the fields of smart phones, computers and smart watches. However, Apple is not likely to enter the TV business any time soon because it has been careful to make sure its products remain competitive and profitable.


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