Since the beginning of the year, Tesla has taken the lead in cutting prices and triggered new energy vehicle brands such as Xiaopeng and Mengjie to follow, and then the price war has spread from the new energy field to traditional fuel vehicles. In March, the high government and enterprise subsidies of many brands in Dongfeng Department of Hubei Province pushed the price reduction tide to a high point. According to incomplete statistics, nearly 50 car brands have joined the price war through government cuts, subsidies and other different forms.
Price reduction measures can stimulate sales in the short term, but can not become the norm. On the other hand, many brands have cut prices one after another, which also makes some consumers have a wait-and-see mentality.
In addition to the ideal and Wei Lai, some international luxury brands have also made a statement that they will not follow the trend of price cuts in the Chinese market.
In addition to the ideal and Wei Lai, some international luxury brands have also made a statement that they will not follow the trend of price cuts in the Chinese market.
Porsche China president, CEO Kirshmai, said Porsche will not pursue excessive pricing and sales, but will not engage in a price war with other new energy brands.
In the opinion of experts, a common feature of these non-price cuts is that these car companies are positioned as high-end luxury brands, and price cuts may damage the brand image to a certain extent, so they will not easily get involved in the price war.。
However, with the imminent implementation of the new national standard, if competitors cut prices more vigorously after May, can these brands continue to ignore them and choose not to cut prices?
There are experts said bluntly that for such a highly competitive market, To C car brands, if there is no brand premium capacity or moat, then this verbal price reduction will seem meaningless, after all, consumers want benefits, in the same quality, price concessions naturally sell best.
Seeing this shout, BYD and Tesla really smiled.
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