IT Home March 19 news, Tencent public relations director Zhang Jun released news this afternoon, denied the net spread of wechat bottom bar new "video number" entry screenshot.

According to the screenshot, a fifth button, "Video number", appears on the bottom bar of wechat and is placed in the middle.

Zhang Jun said, "Several people sent me this picture today. Hey, there were only four buttons at the bottom of wechat, and someone made a fifth. What can I say? I can only say that I have a rich imagination."

Although it is true that the wechat team is vigorously promoting the video account business, but directly put the entry on the bottom bar is still hard to believe, after all, "moments" is only placed on the "discovery" page, Zhang Jun's response is officially denied the online message.

As IT Home previously reported, wechat officials revealed that in 2022, the number of video pan-entertainment content increased by more than 185%, pan-life content increased by 291%, pan-knowledge content increased by 109% and pan-news content increased by 237%. The number of authors with 10,000 followers increased by 308% year on year, and the number of popular content increased by 186% year on year.

The livestreaming team also said that as the livestreaming ecosystem continues to improve, the commercial potential of livestreaming continues to be released. In 2022, the scale of livestream delivery of video accounts maintained rapid growth, sales increased by more than 8 times year-on-year, the conversion rate of public domain purchase on the platform increased by more than 100%, and the unit price of customers exceeded 200 yuan.