Recently, an article "when I drove a Tesla back to the village, was the villagers laugh at the" big injustice "" article caused a hot debate among netizens, the article pointed out that new energy vehicles in rural cities are still not recognized, in addition to the brand, there is the supporting facilities of new energy vehicles are also very backward.
The first time Wang Yilun, who lives in Shenzhen, drove his Model 3 back to his hometown in Shandong province, he quickly became the object of onlookers in his village, according to the report. When he learned that he had spent nearly 300,000 yuan on the "unknown" trolley car, his neighbors regarded him as a "big wrong" -- why not buy a car with 300,000 yuan? In the village, BBA is the "hard currency".
In 2022, Wang bought a Tesla Model 3. This Spring Festival, he tried to drive an electric car home for the first time. Despite his detailed routing and charging plans, he underestimated the impact of the cold temperatures of the northern winter on the lithium-iron phosphate batteries.
As soon as the bus entered Shandong province, the temperature outside the bus plunged to 15 degrees below zero. In just 20 minutes, the charge dropped from 20% to zero. Only 10km away from home, Wang was saved from being driven home on a trailer by the battery's "hidden reserves".
Finally returned home, too late to rejoice, Wang Yilun was the neighbor's compliment to make a laugh - "This car looks really high-grade, how also want 100 thousand yuan." He went to the county to charge his car, and as soon as he stopped at the supercharging station, a passing young man whipped out his phone and snapped two pictures -- the first time he had ever seen a live Tesla.
At the get-together after many years, they talked happily and drank a few glasses of wine. When friends asked Wang about the price of his new car, they all thought he was crazy when they learned that the full Model 3 cost nearly 300,000 yuan, about the same as an Audi A4L.
"Where we come from, if you can afford not to buy an Audi, it's a disgrace." Businessmen with the financial strength of the first choice is definitely Audi, it is once the official car, "drive out especially face." If you really can't afford Audi, Volkswagen, Toyota, Honda are good choices. Wang Yilun used to save money to buy his first fuel car. Most people's first choice is Audi, "but no one will buy Tesla". The old family is almost unmoved, "the temptation of four circles (Audi) is too great."
Last month, she drove a new Tesla Model Y, which she had waited five months to get, from Shanghai to her hometown in Nanping, Fujian Province, to attend her friend's wedding. She wanted to prove to her friends and relatives that she was doing well in Shanghai, but just after entering the city, her car crashed in the middle of the street.
A sudden "activity alert" appears on the big screen, showing acceleration and a reduction in maximum speed. Two seconds later, the motor is disabled and the car comes to a complete stop. It took an hour for a rescue trailer to arrive -- causing Zhang to miss her best friend's wedding. There is another bad news along with it. According to the test, Zhang Peng's Model Y is probably caused by the motor inverter. Less than 10 days had passed since she picked up the car.
The customer promised to replace her with a new car, but Zhang's father became worried. Having never seen the brand before, he kept asking, "Doesn't it have a handle?" "Nearly 400,000 yuan, how can it break down within a few days?" "It's not easy to charge. Why not buy an oil truck?" Although Zhang patiently explained the epoch-making significance of intelligent assisted driving and voice control, Zhang was still at a loss for words when her father offered a killer mapp -- the brand could not stop the car and was too dangerous on Douyin. Zhang finally persuaded her father to accept the offer of a new car.
Zhang's experience also forced her to rethink the compatibility between rural areas and electric vehicles. Due to the limited layout of Tesla's service center, she had to travel to Fuzhou from her hometown in Nanping to maintain her car.
Data from China Association of Automobile Manufacturers showed that the cumulative sales volume of new-energy vehicles to rural areas in 2021 was 1.068 million units, with a year-on-year growth of 169.2%. Even so, the electrification rate for rural residents is less than 1 percent, a third of that in urban areas. In the end, sinking is the only way for new energy vehicle enterprises, after all, the rural market means huge increment.
Low prices are the most important factor for buyers in sinking markets. According to a research report on the development of electric vehicles in small and medium-sized cities and rural areas released by the China Electric Vehicle Committee, the budget for car purchases in small and medium-sized cities is generally around 80,000 yuan, and in rural areas around 50,000 yuan.
"It only costs thirty thousand yuan to realize a fresh graduate's dream of white-collar workers." This is now, the sinking market of young people's biggest car demand.
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