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Why don't young people like to buy iPhone? Expert: the product has not made much progress. The post-2000 generation is more pragmatic.

via:新浪科技     time:2023/3/29 23:01:00     readed:77

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A few days ago, the news that a 23-year-old woman was questioned when she applied for a job and posted on Weibo caused a heated debate.

Someone asked, "can't young people use iPhones?" There are also people who hold the opposite view: "Young people don't use iPhone anymore."

According to Apple's fiscal first quarter of 2023, revenue from iPhone was $65.775 billion, down 8% from $71.628 billion in the same period last year, while net revenue in Greater China was $23.905 billion, down 7% from $25.783 billion in the same period last year.

According to the Nine School News, in response to the decline in Apple sales, Luo Hao of the School of Economics and Management of Nanchang University said that whether it is the iPhone 14 or iPhone 14 Pro or Max, compared with other competitors in the market, its competitive advantages, such as technology, are no longer obvious. "as an upgrade of iPhone 13, iPhone 14 has not made much progress, so the experience and feeling of consumers is not particularly good."

For the decline in the willingness of young people to buy iPhone, Luo Hao analyzed that from the consumption trend of young people, in Greater China, there is indeed a situation in which young people are unwilling to buy iPhone.

He believes that one factor is that the consumption concept of today's young people, especially those born in the post-00s generation, is not quite the same as that of the post-80s and post-90s generation. "they are more pragmatic, and we are also concerned about the post-00s consumption style." In the choice of products, they are not like the post-70s who worship foreign brands, they bring a lot of domestic brands. "

Some college students said that for him, the mobile phone is more social, browsing App functions, more pursuit of memory and cost-effective. " He believes that now the price of an iPhone can buy several other brands of mobile phones, there is no need to spend this money.


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