Sina science and technology news Beijing time on March 30 morning news, Microsoft is exploring how to put ads into Bing Chat, Microsoft launched a new search engine based on OpenAI GPT-4.

Microsoft is working with partners on ways to collaborate, such as showing hover ads next to answers generated by GPT-4. If a user enters a query keyword into GPT-4: "cheapest Honda." The AI will tell you the answer, and a hover AD will be displayed above to direct the user to the purchase. Another example is when searching for "latest medical and health news", the AI will give priority to the news headlines from partners when responding. If the mouse moves to the headlines, the news link will pop up and you can click to enter.

For "Microsoft Start" partners, Microsoft will display the "Microsoft Start" authorized content next to the answer, so that users can have better interaction with the Start content, and the advertising revenue will be shared with the partners. Microsoft is also considering building ads into the chat experience, where partners can "contribute" to the chat content.

Discussions with partners are still in the early stages, and Microsoft wants more feedback.

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Managing Editor: Liu Mingliang