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AITO ask boundary change to HUAWEI ask boundary? Xu Zhijun: Huawei's brand is being abused and investigated

via:快科技     time:2023/3/31 18:00:41     readed:592

On March 31, at the launch of Huawei's 2022 annual report, current rotating chairman Xu Zhijun made another response to the recent rumor that Huawei makes cars. Xu reiterated,Huawei does not build cars, but helps car companies build good cars

As for the recent issue that the AITO inquiry has become "HUAWEI Inquiry", Xu Zhijun said bluntly, yesSome individuals, enterprises and partners have been investigated and punished for abusing the Huawei brand

"Departments, individuals or partners are abusing the Huawei brand. In the process of investigation, Huawei's brand built over 30 years will not be abused by anyone. Huawei doesn't build cars, nor does it own any brand. Huawei is strictly prohibited as an automobile brand.We will rectify the internal publicity materials such as flagship stores and return to the strategy。”

At the same time, Xu Zhijun also said that the company issued the decision again today that Huawei will not build cars. Many people are concerned about the validity period of five years, but not only five years.It's only valid for five years at most, and we'll issue it for another five years when it expiresHuawei's strategy has not changed, not to build cars, but to help car companies build good cars.

Just today, Huawei once again issued a decision announcement on the automobile business. The announcement was signed by Huawei founder and Chairman Ren Zhengfei, emphasizing again that "Huawei does not build cars" and "valid for 5 years". In addition, Ren Zhengfei also put forward strict requirements on the disclosure of the Huawei logo on the automobile design.

"It is emphasized that HUAWEI /HUAWEI cannot be used in the promotion and appearance of the vehicle." And it highlights that"You can't use 'HUAWEI Ask Jie', 'HUAWEI AITO',"It is also said that other combinations, such as HUAWEI Wejie and Huawei AITO, have been rejected.


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