Fast Technology April 11 news, Loto Technology today released the 2023 Q1 "China TV Market Brand Shipping monthly tracking" report.
Data displayIn the first quarter of 2023, Chinese TV market brand shipments reached 8.52 million units., a slight decrease of 0.6% from the same period in 2022 and 8.9% from the same period in 2021.
, a slight decrease of 0.6% from the same period in 2022 and 8.9% from the same period in 2021.
Xiaomi (including red rice): shipments of about 2 million units in the first quarter, accounting for 24% of the overall market share, slightly lower than in 2022.
Previously, Xiaomi (including red rice) shipped 8.84 million units in 2022, accounting for 22.2% of the market. Xiaomi has ranked first in China's TV market for four years in a row.
Hisense (including sub-brand Vidda) shipped nearly 2 million units in the first quarter, an increase of 13% over the same period last year, and its market share increased by about 3 percentage points over the same period.Especially in February and March, Hisense brand shipments topped the market in a single month.
Shipments of TCL (Hanzi brands Thunderbird and Lehua) grew 37 per cent in the first quarter compared with the same period last year, ranking first in the industry.
Skyworth (Hanzi brand Kukai) also showed a rare substantial growth in the first quarter, as high as 11%.
Changhong, Haier, Konka three major brands in Q1 by the first camp of the strong squeeze, shipments and total market share have declined. The total volume of shipments is about 1.3 million units, down more than 20% from the same period last year, and the market share is reduced by about 5%.
Huawei had a big impact on sales due to internal adjustments in the first quarter, with shipments of less than 200000 units, down more than 50 per cent from a year earlier.
Foreign brand Sharp has also halved. Shipments of other foreign brands Sony, Samsung and Philips have been at the bottom for a long time, basically maintaining their market share in 2022, totaling less than 10%.