Fast Technology news on April 18th,Apple has officially opened its first Apple Store in India in the presence of CEO Tim Cook.
Apple launched its online store in India two years ago. Apple has traditionally sold its devices through authorized resellers and e-commerce platforms.Now Apple BKC will offer in-store pickup so customers can order products online, and it will host free "Today at Apple" conferences.
Apple BKC is one of the most energy efficient retail stores in the world,Equipped with dedicated solar panels, the store will operate with zero reliance on fossil fuels.The store runs on 100% renewable energy and is carbon neutral in its operations.
In addition, Apple signed an exclusivity agreement with Jio Drive, barring 22 competing brands from exclusive areas of the mall. They include well-known brands such as Amazon, Google, Microsoft and SONY, but not Apple's main competitor in the market, Samsung.
This is a major move by Apple to open its first retail store in India,The aim is to increase the scale of its business in the Indian market and further enhance its brand influence.