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Even Apple's iPhone 14 Pro series is facing pressure to lower prices as the smartphone market is in decline due to a downturn in the overall mobile phone industry.
According to Apple's flagship store on JD.com, the price of iPhone 14 Pro series after coupon is up to 1200 yuan, which is better than buying on Apple's official website. The event will last until May 19.
To be specific, take the iPhone 14 Pro 128GB version as an example. At present, the official website price of this machine is 7999 yuan, while the self-run price of Apple is only 6899 yuan. The price of iPhone 14 Pro Max 128GB version is 8999 yuan on the official website, and 7399 yuan on Apple's JD.com, which is a great reduction.
It is worth noting that compared to previous years, the price of the iPhone 14 series has been reduced quite quickly and by a large amount. It is possible that Apple will introduce a "new low" price for "618" this year in order to ensure good sales.
Apple had the largest share of the mainland smartphone market in the first quarter of this year, with sales growing 6 per cent year on year in an overall declining market, according to Counterpoint.
Apple's market share reached 19.9% in the first quarter, the highest share of sales since 2014, and the highest number of sales since 2015.
The price reduction subsidies of some retail channels and e-commerce businesses accelerated the turnover of Apple's inventory, helping Apple to survive the market downturn.
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Responsible Editor: Seventeen
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