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Having lost the Chinese market, Samsung started to fight back, beating Chinese phones overseas for the first time

via:新浪科技     time:2023/5/18 16:02:47     readed:139

Samsung regained the top spot in India's mobile phone market in the first quarter of this year, according to data released by an analyst firm. It is expected to further consolidate its position as the world's top mobile phone maker after being overtaken by Chinese handsets in India for the first time in nearly six years.

Market research firm Canalys released first-quarter data on the Indian smartphone market, showing that only OPPO grew in the market, up 18%, although OPPO only took second place due to its low base.

Samsung also fell in the quarter, down 11% from a year earlier, but its decline was slower than the 20% decline in the overall Indian smartphone market, so instead Samsung's share of the Indian smartphone market rose to 21%, with 6.3 million units shipped, 800,000 more than OPPO's 5.5 million. As a result, Samsung has taken the top spot in the Indian smartphone market.

Other Chinese mobile phone brands saw declines, with shipments of two Chinese mobile phone brands dropping 38% and 52%, respectively. As a result, these two mobile phone brands lost their ranking in the Indian market, and one of them lost the top spot in the Indian smartphone market.

The Chinese mobile phone brand took the top spot in the Indian smartphone market from Q3 2017 and has dominated the Indian smartphone market since then until 2022. Unfortunately, it has finally lost its five-year-long market position to Samsung, which has dealt a huge blow to its development in overseas markets.

Chinese mobile phone brands have achieved the best development in the international market. At its peak, it shipped 140 million units in overseas markets, which is also the highest shipment of Chinese mobile phone brands in overseas markets, so far no one has surpassed it.

But since it began planning for a car business, its performance in the mobile phone market has faltered, with shipments declining, a setback reminiscent of another Chinese company, LeEco. In that year, letV entered the TV market and developed rapidly, ranking the fourth place in the domestic TV market in just three years. Later, it also launched an offensive in the mobile phone market. However, after entering the automobile industry, the huge amount of capital consumed by the automobile business broke the capital chain and collapsed.

What is interesting is that Samsung once had a foothold in the automobile market, but decisively stopped the automobile business and turned to the consumer electronics market, thus becoming a global consumer electronics giant. Now Samsung has dominated the TV market for decades and the mobile phone industry for 12 years, which is completely opposite to the development direction of Chinese mobile phones.

Samsung also used to be number one in the Chinese mobile phone market, but since the Galaxy note7 battery incident, its share in the Chinese mobile phone market has been waning, and now its share in the Chinese mobile phone market is only about 1%. After its failure in the Chinese market, Samsung has been written off, but it has proved its competitiveness in the global market.

Samsung's current achievements once again prove its tenacious vitality, but now Samsung is also facing increasingly strong competitive pressure from Chinese manufacturing. Samsung's biggest profit source -- memory chip business is challenged by Chinese memory chip, leading to a sharp decline in profit. Mobile phones, televisions and other products are also facing competition from Chinese peers. How does Samsung respond to these challenges?

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