According to news from Kuaitech on May 9, there has been more and more news about Apple's MR head display device, and it may even be officially announced in the coming weeks.

But not everyone is optimistic about this product.

Michael Gartenberg, a former executive who used to be in charge of Apple's marketing work, saidApple's augmented reality head could be one of the worst technology products ever.

Gartenberg believes that Apple's launch of head-display devices is extremely risky, the most important reason is that there is little market for similar products from competitors, and even Microsoft products sell mediocre sales.

And the reason why Apple wants to launch such a product in such a marketIt may be that management is under tremendous internal pressure that Apple urgently needs to launch ldquo; 's next major innovation, the rdquo;.

Historically, Apple has sold millions of innovative products with high profit margins, the former executive saidApple will not launch expensive experimental products for minority groups such as developers or enthusiasts.Google's smart glasses and Microsoft's HoloLens both followed this model and failed miserably.

Apple has not officially commented on Gartenberg's comments.