Many people do not realize that China is ushering in two major backflows, and the direction of the wind has changed! First, the return of foreign capital. The Ministry of Commerce announced the facts from January to April this year, and the amount of foreign capital actually used nationwide was 499.46 billion yuan, an increase of 2.2% over the same period last year. Of this total, foreign investment in manufacturing and high-tech industries increased by 4.1% and 12.8% respectively. Among the sources of funds, France, Britain and Japan crowded into the top three, and their actual investment in China increased by 567.3%, 323.7% and 68.1%, respectively. This means that although the overall use of foreign investment is mediocre, foreign investors are seizing opportunities in some areas where China has advantages, and it is still a hot place for relevant foreign investment.

Second, the return of foreign enterprises. In the first quarter of 2023, more than 10,000 foreign-funded enterprises have settled in China. This is a particularly surprising figure. When we hear a lot of news about the withdrawal of foreign companies, we think that all foreign companies are leaving, but this is not the case. CEO or executives from Apple, Volkswagen, Coach, BMW and other companies have visited China to express the trust of foreign companies in the Chinese market and their desire for Chinese consumers.

To do business across borders, you take a fancy to the market. In the first four months of this year, retail sales of consumer goods in China totaled 14.9833 trillion yuan, an increase of 8.5 percent over the same period last year. It can be said that the Chinese market has shown enough potential. Specific to these enterprises, we can see more clearly the charm of the Chinese market. First of all, offline, whether it is Spring Festival, Valentine's Day, or May Day, LV luxury stores often queue up, buying 10,000 yuan bags rely on luck to "pick up leaks". In addition, online, only take the special e-commerce company VIPSHOP as an example, including COACH, VERSACE Versace, MICHAEL KORS and other well-known luxury brands, often become popular on the platform, promoting the overall prosperity of luxury consumption.

The US CNBC website has recently pointed out that the overall sales of many American companies, including Procter & Gamble, Starbucks and MGM, have risen, mainly because of the recovery of the Chinese market. According to Morgan Stanley, Chinese consumption will not stabilize until August, and will continue to "retaliate" until then. Now it seems that the situation is indeed following this trend. It can be predicted that more and more foreign-funded enterprises will enjoy the dividends of market recovery.