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Apple's blockbuster product launches next month! The cost alone is over $10,000 and Apple doesn't make a profit selling it on a dime

via:快科技     time:2023/5/19 23:02:12     readed:93

MacRumors reports that Apple plans to unveil its first mixed Reality device, likely to be called the Apple Reality Pro, at WWDC in June,It costs about $1,500 to make.

The report noted thatApple's mixed reality device features a new MicroLED screen that costs between $280 and $320, making it the most expensive component of the device.

苹果混合现实设备下月发!光成本就过万了 苹果贴本卖

Compared with traditional LCD and OLED screens, MicroLED screens have low power consumption, high brightness, ultra-high resolution and color saturation, while maintaining faster response, longer service life and higher efficiency.

But making MicroLED screens commercially available on a large scale remains a challenge at this stage. Mass production, yield are problems, and high manufacturing costs.

Next came 14 camera modules, which cost $160, then the M-Series chips and image signal processors, which cost between $120 and $140, with an estimated assembly cost of $110 to $120,The total BOM cost is between $1290 and $1300, and the total cost is about $1500 if shipping is included.

Mark Gurman says Apple is spending more than $1 billion a year to develop the device. Apple originally planned to sell the device at a loss, but now plans to sell it at a cost, with profit margins far lower than other Apple products.

苹果混合现实设备下月发!光成本就过万了 苹果贴本卖

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