Do you think the United States cares about fines? Do you think American aerospace company Tesellon cares about fines? Do you think Dajiang cares about fines? This remark is too unwise! I believe DJI will not do this either. It is not appropriate to be affectionate and reasonable. In fact, the most important thing is that both the brand image and the public relations image of DJI will be disadvantageous to both the brand image and the public relations image. The most important thing is to protect the rights and interests, protect the brand image, defend the reputation, and build consumer confidence for global consumers.
Would rather withdraw from the United States than pay a fine?Although very strong, although very brave, it can also inspire a lot of Chinese people's good feelings towards DJI! But withdrawing from the American market is undoubtedly disadvantageous to a commercial science and technology enterprise. There's no need to do this! You should know that DJI accounts for 80% of overseas market sales, of which North America accounts for 40%. If Dajiang really wants to withdraw from the American market, it will be half his life. Is this really good?
So why is there such a statement? it goes like this:
At the end of April, Textron, the US aerospace company, reportedly won a $279 million patent lawsuit against Chinese drone maker DJI. The hover control technology that Deselon claimed to have been infringed was only patented by them in 2011 and was not approved until 2015. DJI began to use this technology as early as 2009.
And this incident was reported by the relevant Chinese media, saying:
DJI lost its case in the United States and was fined hundreds of millions of dollars, but DJI has dismissed rumors that it would rather withdraw from the US market than pay a fine.
The latest response from DJI is as follows:
People from DJI also said that the company will appeal to defend its own rights and interests when it comes to the patent case of Teselon.
In fact, after seeing the whole thing clearly, I found out that it would be really stupid if I really withdrew from the United States. This should be the constant provocation and sanctions of the United States, and then the patent litigation filed by the relevant companies! Maybe there is a connection behind this!
If you really quit, it is estimated that the relevant departments will be secretly happy! However, it is not clear whether there are new alternatives for relevant departments, organizations and individual consumers, and whether it will happen again after the sanctions imposed on DJI in the early years, the United States secretly bought it, and even some US military are buying it!
But DJI responded that it will continue to appeal and defend its own rights and interests! This is the right thing to do. in the face of rights and interests, we must fight for it, and we must actively prove our strength. This has nothing to do with whether or not to pay a fine, whether it is the United States or Dexilong, as well as DJI. In fact, this money should be a matter of pediatrics!
But once the money is paid, what is involved is a company's reputation, and a company's scientific and technological strength will be shaken by some consumers! Further extension is very disadvantageous to the public relations image of an enterprise! Defend rights and interests, protect brand reputation, maintain the brand image of consumers, this is what DJI needs to do, and it is also what the relevant departments of our country help DJI to do in the international trend, so that DJI can continue to be better and better! What do you think of this? welcome to follow my entrepreneur Li Meng to communicate with me!
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