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Jim Ryan, president of SONY Interactive Entertainment, reiterated SIE's emphasis on the Japanese gaming market

via:IT之家     time:2023/5/22 14:02:53     readed:93

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SIE President Jim Ryan expressed his views on the Japanese-style gaming market in a recent interview, according to Famicom. He stressed the importance of Japanese-style games and the Japanese market in the global game market, and said SIE attaches great importance to Japanese culture as a market, especially because the Japanese market is the birthplace of PlayStation, and many popular games originated from Japanese developers. Jim Ryan also said that in the future, there will need to be compelling games to attract players, not just in Japan, but globally.

When talking about PC business, which is a concern of the IT Home friends, Jim said that SIE will continue to actively promote the PC process of games in the future. SIE knows the importance of PS5 exclusive games for players, so on the one hand, they will increase the number of exclusive games for PS5, and on the other hand, they are also planning the release sequence of PC games. SIE will consider the opinions of players. When surveying players about how long they are satisfied with the PC version after the release of the game, most of them think 2-3 years is acceptable. The player community is a very valuable resource for SIE, so SIE will continue to listen to feedback from fans and use that as a guide to bring you a variety of games.

When asked why first-party titles don't sell well in Japan, Jim Ryan gave the example of Soul of the Horse breaking 1 million copies in Japan to show that "sales of games depend on market and cultural differences." He believes that getting these games to the audience is the most important thing, but sales are not.

When asked about the challenges SONY faces in Japan, Jim Ryan said, "There's a difference in the market and culture that has to happen. But we believe that by making these games accessible to players,We can get more people to know about these games and we can expand the influence of Japanese games" He also talked about SONY's long-term commitment and investment plans in Japan through 2022.

Jim Ryan also talked about the 2022 campaign in Japan with Mizu Genshi at the center, which demonstrates SONY's long-term commitment and investment in the Japanese market. While revenue may be down in 2022, Ryan is optimistic about the future and believes that only games that are compelling enough will keep players interested. He's particularly bullish on Final Fantasy 16 and Street Fighter 6, and thinks Rising of Ronin and Death Stranding 2 will be important titles in the PS5 strategy.

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