Home > News content

The price of 20, 000 yuan is not profitable. Apple's first MR just wants to make a friend: don't think about profit for the time being.

via:快科技     time:2023/6/3 20:05:23     readed:156

Fast technology June 3 news, next week is the WWDC developers conference, Apple will release a number of hardware products, the poster has hinted at the launch of the first MR device, the Reality Pro, Cook has previously said it will replace the iPhone in the next 10 years.

Compared with the AR and VR devices on the market, Apple's Reality Pro hardware configuration is much higher, using Pancake+MicroOLED scheme and IPD (pupil distance) monocular independent adjustment scheme.There are two 1.41in Micro-OLED screens, each with a PPI of 4000, a brightness of more than 5000 nits and a monocular resolution of 4K.

售价2万还不赚钱 苹果首款MR只求交个朋友:暂不考虑盈利

In addition, the Reality Pro will also use two Apple M2 processors, and there is an ISP chip in addition to the SoC main chip, which supports a separately developed OS system that can be used independently of iPhone.

Come down with such a plan.Apple's Reality Pro is expensive, selling for more than $3000 and more than 20, 000 yuan.

However, the price of more than 20, 000 yuan is still not profitable, and the mass production of the Reality Pro is difficult. Apple plans to produce ahead of schedule in July, officially start selling in autumn or winter, and ship less than 500000 units in the first year.

Under such sales, Apple's position for the Reality Pro is not to make a profit, make a friend first, and then reduce costs and increase production.

售价2万还不赚钱 苹果首款MR只求交个朋友:暂不考虑盈利

translate engine: Tencent

China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments