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No wonder Apple and Android manufacturers have abandoned the small screen market! The reason behind the scenes is revealed.

via:中关村在线     time:2023/6/4 6:02:03     readed:174

The screen size of the mobile phone is an important factor that affects the user experience and choice. From the original mobile phone to the current comprehensive screen, the screen size of the mobile phone has undergone continuous change and development.

The screen size of the mobile phone is an important factor that affects the user experience and choice. From the original mobile phone to the current comprehensive screen, the screen size of the mobile phone has undergone continuous change and development.

Changes in user demand

With the popularization and development of mobile Internet, the functions and uses of mobile phones are becoming more and more diverse and rich. Users not only use their mobile phones to make calls and send text messages, but also use their mobile phones to browse the web, watch videos, play games, take pictures, work and so on. These activities require larger screen sizes to provide better visual effects and operating experiences. Therefore, large-screen mobile phones have become a rigid demand in the era of mobile Internet.

Large screen phones have obvious advantages over small screen phones: vision, operation and efficiency.Large screen phones have obvious advantages over small screen phones: vision, operation and efficiency.

Large-screen mobile phones can also allow users to have more space, higher precision and more creativity in input, editing, drawing and so on. Large-screen mobile phones can also enable users to process, consult and share anytime and anywhere in office, learning and meetings, so as to enhance the ability of multitasking and cooperation.

苹果和安卓厂商为何都放弃了小屏市场?幕后原因揭晓

Product design difficulty

To make a small screen phone, you can't simply reduce the size of the screen. Small screen mobile phones are faced with many challenges and difficulties in product design. First of all, the body space of the small screen phone is limited and cannot hold more hardware and batteries.

This means that small-screen phones often have to compromise or shrink in terms of performance, battery life, photography, and so on.Secondly, the stacking design of small screen mobile phones is more difficult, which requires higher technical level and cost investment. This means that the research and development cycle of the small screen phone is longer, the risk is higher and the profit is lower.

苹果和安卓厂商为何都放弃了小屏市场?幕后原因揭晓

The pressure of market competition

In the market economy, the relationship between supply and demand is an important factor that determines the survival and development of products. If a product does not have enough market demand, it is difficult for it to be successful and profitable. In fact, the market demand for small screen mobile phones is not big, and even has a tendency to shrink gradually. Not long ago, Lei Jun also said publicly that the consumer group of small-size mobile phones is too small to support the R & D costs of flagship mobile phones.

Apple, which is highly profitable and charismatic, faces the same dilemma. According to Consumer Intelligence Research Partners, all iPhone 13 sold in iPhone in the United States. In the middle of the model? IPhone 13? Mini has the smallest share of sales, accounting for only iPhone? 3% of total sales. & nbsp

To sum up, I think Apple and Android manufacturers have almost abandoned the small screen market, mainly because of the change in user demand, the difficulty of product design and the pressure of market competition. of course, this does not mean that small-screen phones have no value and significance.

For some specific user groups, such as small hands, one-handed operation, portable and so on, small screen phones still have certain attractiveness and demand. But in the current market environment, small screen mobile phones are no longer the mainstream and trend, but a minority and special choice.

苹果和安卓厂商为何都放弃了小屏市场?幕后原因揭晓

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