To prevent others from rubbing hot spots, Apple Vision Pro doesn't mention these three words at all.

At this press conference, there is another detail that has attracted people's attention.That is, Cook did not mention the word Metaverse throughout the press conference, but instead used the noun of spatial calculation as a substitute.He says Vision Pro brings people to spatial computing, just as Mac brings people to personal computing and iPhone brings people to mobile computing.

This is not the first time Apple has avoided mentioning the concept of a meta-universe. Cook said in an interview that ordinary people simply do not know what a meta-universe is and should not encourage people to spend their whole lives in a virtual world.

The Vision Pro is defined here by Apple as a hybrid reality device, not an VR virtual reality device.

Of course, there are other considerations not to mention the meta-universe, in fact, the concept of meta-universe has been hyped too much in the past two years, and now the fever has long gone down from the best part, and even this concept has been rejected, so Cook's failure to mention these three words is also a realistic consideration to prevent others from rubbing hot spots, but also to prevent others from linking Vision Pro with the cooled meta-universe products to maintain their own uniqueness.