Standing on the Macworld in San Francisco with the first-generation iPhone in 2007, Jobs may have anticipated the ubiquity of smartphones. Now Apple wants to create a moment like this that will lead the technology industry into a whole new era.

Apple unveiled its first virtual reality glasses, Apple Vision Pro, on WWDC 2023, which just ended today. In this product, we see not only the shadow of Apple in the past, but also Apple's ability to innovate.

For example, its digital crown function is one of the most popular features on Apple Watch watches. In addition, it continues the interoperability between Apple's devices.

From the point of view of the press conference, it can not only use the wonderful control board and keyboard as control input, but also can be used in linkage with Mac. Therefore, for most Apple users, it does not seem to have much learning cost to use it.

When it comes to innovation, we have to mention the way it interacts. Apple Vision Pro, as a head-mounted display device, has many sensors, a LED inside the glasses and an infrared camera. The system projects invisible light onto each eye, thus realizing the dynamic tracking of the eyeball, so that users can control it through the eyes.

In addition, in order to further enhance the sense of interaction between users and products, Apple Vision Pro uses a pair of high-resolution cameras that can transmit information of more than 300 million pixels per second to the display, so that it can accurately track the real-time mapping between the head and the hand, and it also introduces a new input system to dynamically respond to natural light and cast shadows. Make the look and feel of digital content as if it exists in the physical world, and users can scroll or select with hand clicks and brushes in a new 3D interface.

Compared to interaction, what is more shocking is & nbsp;EyeSight. According to the introduction, when the user wears the glasses, the outside person can see the user's eyes, and the glasses seem to be transparent.

When a user is immersed in the environment or uses an application, EyeSight provides others with visual cues about what the user is following. This allows others to tell whether you are using an application or completely immersed in it.

When a user is immersed in the environment or uses an application, EyeSight provides others with visual cues about what the user is following. This allows others to tell whether you are using an application or completely immersed in it.

It also does a great job in the display effect, using Micro-OLED display technology, encapsulating 23 million pixels in two displays, and using a specially designed prism lens, which allows it to create a display effect that can be seen everywhere. It is worth mentioning that the pixel level of Apple Vision Pro almost surpasses that of current 4K TVs, which is not common in many virtual reality head display devices.

As for the most important chip, Apple has prepared a dual-chip solution for it, in which M2 chip mainly provides independent computing performance to ensure the fluency of the product. The new R1 chip is a dynamic processing chip, which can handle the input from 12 cameras, 1 sensor and 12 microphones, so that the content can be presented to the user in real time.

In terms of content ecology, which is more concerned by the outside world, Apple has paid more attention to it as always. Apple Vision Pro carries visionOS, and there will be a new App Store and a series of related ecological applications. In the future, with the addition of more and more developers, it seems that there will not be some of the current lack of product content.

However, according to Apple, the product won't officially go on sale until next spring at the earliest. Why is Apple in such a hurry-ldquo;-rdquo; to release such a new product?

From the point of view of the market, smartphones have fallen into a growth bottleneck. Global smartphone shipments fell 12% in 2022 to 1.2 billion units, the worst annual performance since 2013, according to Counterpoint.

From the point of view of the market, smartphones have fallen into a growth bottleneck. Global smartphone shipments fell 12% in 2022 to 1.2 billion units, the worst annual performance since 2013, according to Counterpoint.

As a result, Apple also needs to look for new growth, which is why there has been news of Apple building cars from time to time. Today, we see Apple focus on virtual reality headsets, and to be honest, smart wearable devices like Touxian look more tuned than cars, a large manufacturing product.

In addition, from an industry point of view, Apple's entry has the opportunity to lead to an explosion in the virtual reality industry. After all, from a global point of view, few brands can compete with it, whether in terms of market influence or consumer appeal.

Therefore, with the entry of Apple, the software and content ecology of the industry will have the opportunity to further improve, so as to accelerate the rapid development of upstream and downstream enterprises in the industry, and finally accelerate the rapid popularization of virtual reality-related technologies.

However, judging from its pricing of $3499, it should be exclusive to some enterprises, developers and enthusiasts at this stage. If you want to really enter the consumer market, you may have to wait for Apple to ripen the market, and after the supply chain is gradually mature and the content ecology is relatively sound. But in any case, Apple has a clear direction for the future, and then it's up to ldquo; & rdquo;.