On August 5, at the recent HDC 2023 conference, Huawei officially launched the Hongmeng HarmonyOS 4 system, bringing a variety of experience upgrades, followed by a new generation of flagship machines such as Mate60, and there will be a big wave of rebound in the mobile phone field in 2023.

At the press conference, Huawei also cited the news of market research institutions, saying that Huawei's domestic high-end market share of mobile phones ranked Top2, Huawei's smart wearable products shipments maintained the first position in the Chinese market, and HarmonyOS brand awareness increased year after year.

In the second quarter of China's smartphone market report released by IDC, Huawei's market share came to 13%, tying Xiaomi for fifth place, with a year-on-year increase of 76.1%.

Among the top five, Huawei and Apple were the only two mobile phone brands to achieve positive year-on-year growth, although Apple's growth rate was only 6.1%.

In the second half of the year, with the release of Huawei's new generation flagship Mate60 series, Huawei's sales will come again.Magirror Research, an internationally renowned research firm, forecasts that Huawei's shipments this year will reach 38 million units, up 25% from a year earlier.

The world will reach 1.1 billion mobile phone shipments this year, but the year-on-year decline of 4%, Samsung, Xiaomi, OPPO, vivo, Lenovo, Transsion shipments generally slightly down, glory can only achieve a slight increase.

Of course, 38 million may also be only a conservative forecast of research institutions, the previous news said that Huawei's goal this year is 40 million, an increase of 10 million from 30 million at the beginning of the year, there is sufficient confidence in themselves, considering that Huawei mobile phones now focus on the high-end market, this wave is tantamount to the return of the king.