Since the beginning of this year, Tesla's price adjustment is particularly frequent, and the Model X three-motor all-wheel drive price rose to 1.0589 million yuan in May. If the owner buys at that time, it will pay 220,000 yuan more than it does now.

Because the price difference is too much, the old owner publicly expressed dissatisfaction. On September 1, an open letter titled "Joint Statement of Tesla Model S/X Owners" circulated online. The letter said, "As the first domestic car owners, I feel very sad about Tesla's recent price reduction of relevant models." Most of our car owners have experienced 1-2 years of waiting in the process of buying a car, and their expectations and trust in Tesla have made us choose this excellent electric car. However, the price reduction was as high as 200,000 yuan, which seriously affected the value of our vehicles and our love for Tesla. We believe that Tesla has a responsibility to compensate owners for the damage caused by this action."

In response to the above situation, some lawyers said that the car purchase contract is a car one sign, unless there is a corresponding compensation clause in the car purchase contract, consumers can make compensation claims accordingly. The basic principle of contracts in the Civil Code is autonomy of will, that is, parties enjoy the right to voluntarily conclude contracts in accordance with the law, and no unit or individual may illegally interfere. "Consumers are willing to buy without being cheated or obviously unfair, just because the price has been reduced to demand compensation, and there is no legal basis to support compensation."”

According to the relevant provisions of the "Protection of Consumer Rights and Interests", no matter the price reduction or price increase, car companies should do a proper publicity work to protect consumers' right to know.

How much room for new energy vehicles to cut prices? Zhang Xiang, an auto industry analyst and visiting professor at the Yellow River Institute of Science and Technology, said in an interviewAlthough most of the new forces are in a state of loss, in order to improve capacity utilization and market share, there is the possibility of continuing to reduce prices in the future. "Tesla and other car companies have strong bargaining power, and other car companies can only follow the price reduction, otherwise they will face the risk of being out." It is possible for new car makers to make profits when their production and sales reach a certain level.