This week, the long-awaited iPhone 15 series will be available to you. Are you ready for it?

At this critical moment, the bigwigs of Wall Street said publicly that they would short Apple shares before and after Apple's iPhone 15 autumn product launch on September 12, Eastern time. Before the launch of Apple's biggest new product of the year, Apple fell 5.95% this week, wiping out $176.4 billion (1.3 trillion yuan) in market value.

Why do we have to do this? According to a report released by JPMorgan, the upcoming Apple iPhone 15 does not have a substantial upgrade, so it will not attract a large number of users to upgrade, lowering its share price target to $230 from $235.

The reasons behind the public shorting of Apple by the founders of hedge fund Satori Fund are broadly the same, and competition will intensify as Chinese technology company Huawei makes breakthroughs in its new Mate60 Pro smartphone technology.

In addition, Guo Mingyi, a well-known Apple analyst, also posted a post commenting on Huawei's return. He said the return of Huawei is actually a good thing for consumers, which can force Apple to step out of its comfort zone and innovate more actively.