Fast Science and Technology reported on September 12 that after entering 2023, Chinese automakers have accelerated the layout of the Southeast Asian market, and even grabbed most of the local market share in the electric car camp.
Take Thailand as an example, Chinese brand electric cars occupy an absolute advantage in the Thai market. RecentlyThe Thai AutoLife website released data on the number of pure electric models in Thailand in August 2023, showing that Chinese brands accounted for eight of the top 10 models in the month.
Among them, the MG brand of SAIC Group has four models in the top 10, while BYD ATTO3 (Yuan PLUS) and Nezha V rank in the top two, with 1770 and 1251 respectively.
Except for Chinese brands.Tesla's Model 3 and Model Y models also made it into the top 10, with Model Y ranking third with 664 brands.
Japanese companies, which hold 80% of the hybrid vehicle (HV) and fuel car market, have almost no sense of presence in the Thai pure electric vehicle market. Based on July data, Toyota sold only two of its main all-electric cars, the bZ4X, in March, and Nissan's LEAF sold only six.
In addition, from January to August this year, Chinese-brand pure electric cars accounted for 80% of the Thai market. The BYD ATTO3 is the top-selling model, with 14000 vehicles registered in the first eight months, with a market share of 32.93%. Nashi V ranks second in terms of the number of vehicles listed, reaching 8440 vehicles with a market share of 19.41%.
In terms of localization of car companies, in addition to BYD, Changan and Great Wall Motors have also planned to start localized production in Thailand, and Thai factories will become a bridgehead for these car companies to explore the Southeast Asian market.