Fast technology, September 17 news, young people's smartphone replacement cycle has been extended to a record level. From following Apple and Huawei's new products once a year, to now more than 3 years do not change.
Recently, # Young people do not change their mobile phones and mobile phone cases # # Young people who do not love to change mobile phones have changed 200 mobile phone cases # and other topics have been trendingTriggered discussion among netizens.
As phones get more expensive, coupled with a lack of innovation, users take longer to replace them,Young people choose to "spend the least money to buy the greatest happiness", replace the replacement of the shell, and give themselves a sense of freshness with the least cost.
Some users said in an interview with the media that they changed their mobile phones about once every two years, but the phone case will buy more than a dozen models every year, which is calculated to change 4 mobile phones in 10 years, but the phone case is almost 200.
In the eyes of many young people, compared with the replacement of fast and expensive mobile phones, the freshness and cost performance brought by changing mobile phone cases are the highest.
Some netizens said: "Technology is based on changing the case, what new mobile phone, buy a new mobile phone case to get it done, although you can not change the mobile phone, but you can change the mobile phone case ah, every time I change the mobile phone case I feel like changing a new mobile phone." Of course, if you want to buy a new phone, you must also buy a case in advance."
Some netizens also said that now the mobile phone is durable, buy a better one can use three or five years, there is no need to follow the trend.
Why don't young people get new phones? Judging from past online votes,Now there are enough mobile phones, new mobile phones are expensive/low cost performanceIt has become the two core factors that hinder young people from changing machines.
According to a research report released by market research firm Strategy Analytics in September 2021, the average cycle for Chinese consumers to replace their mobile phones is 28 months. Liz Lee, associate director of Counterpoint, said,It is expected that China's mobile phone replacement cycle in 2022 will be as long as 43 months (three years and seven months), reaching the highest level in history.
IDC has said,Lackluster consumer confidence will continue to limit demand for smartphones, while affluent consumers shift spending to areas such as leisure and services. In addition, larger memory and storage also extend the replacement cycle to a certain extent.
At present, the two flagship iPhone 15 series and Huawei Mate 60 series of Apple and Android camp have been sold, will you choose to change the machine or change the case?