Among the three new powers, ideals have always been the most nourishing. Relying on accurate family positioning, efficient organizational structure, baby-style extended range models, and Li Xiang's own & ldquo; King of Weibo & rdquo; marketing, in the monthly sales list, revenue margin, user reputation and other aspects, are unmatched by the competitors in the same period.
The ideal combat effectiveness is also tested by time and facts. Last year, Huawei made a strong entry into the car-building market, and despite repeatedly emphasizing that ldquo; does not build cars himself & rdquo;, and working together with Cyrus, it still made Li want to feel nervous and vigilant and take adequate measures in terms of new model pricing and launch rhythm. From a series of actions made by Huawei later, everyone can see that it is coming straight to the ideal.
With the launch of the refurbished version of M5, Huawei launched a new round of fierce offensive and just launched a new M7, which not only solved all the problems complained by users in the past, but also greatly reduced the price of the product, which posed a great substantial threat to the ideal L7. As a result, the two official accounts personally staged a ldquo; marketing public opinion war & rdquo;.
On September 13, officials announced that the number of orders for the new M7 exceeded 1.5w within 24 hours of its launch, while at the recent Huawei autumn full-scene new product launch.Yu Chengdong even said that the daily average of the new M7 was 1500 kilowatts, which thoroughly detonated the medium and large SUV market.
According to @ Sun Shaojun's third-party research, the new M7 has almost taken away store traffic since September, and the first choice for consumers is the ideal L7.
Perhaps the ideal also feels the unprecedented competitive pressure. Just last week, the ideal sales moments posted a picture of the competition of the new M7 & ldquo; ideal L7 VS & rdquo;, compared Huawei's smart car model, model space, chassis materials and other aspects, and soon replied with a long article.
From a fair and objective point of view, the new M7 and the ideal L7 have their own advantages and disadvantages, and there is no so-called crushing situation of ldquo; who hangs who & rdquo;. The new M7's Huawei smart driving hardware undoubtedly occupies an absolute advantage. Huawei city NCA is expected to open nationwide by the end of this year, and the technological experience is also far ahead.
In the new M7, not only the price is lower than the ideal, but also with Huawei Hongmeng intelligent cockpit + city NCA smart driving blessing, with the confidence to burn all boats, it is indeed more cost-effective than the ideal L7.
The three new cars are on the market, asking the boundary to play a combination of punches.
In fact, in addition to the M5 smart driving version and the new M7, Huawei Yu Chengdong also announced two other new cars recently, one is the Zhijie S7, which is in cooperation with Chery, positioning the medium and large pure electric sedan, and the other is the M9, which is expected to sell for 50-600000 yuan, positioning the high-end flagship luxury SUV.
According to industry insiders, the M9 is the heavyweight product that really threatens the ideal and the future. Because it not only condenses all Huawei's cutting-edge technology accumulation in car building, but also points the finger at the sale of Lvlai ES8 and ideal L9, as well as the ideal MEGA to be launched at the end of the year.
The M9 is a D-class luxury SUV with a length of more than 5.2 meters and a wheelbase of more than 3.1 meters, with an extended version and a pure electric version. Officials say it is the flagship SUV of Panorama Wisdom. It will be equipped with the world's largest integrated die-cast aluminum body, all-aluminum alloy chassis, Huawei megapixel smart headlights, Schroeder scattering acoustics, Huawei HarmonyOS4.0 intelligent cockpit, Huawei AR-HUD, Huawei AI model, and Huawei smart car. The use of flat internal space, you can switch 3, 4, 5, 6-block variable mode and so on.
Although the official website shows that the price is expected to be in the range of 50-600000 yuan, many people think that this is just a smoke bomb released by Huawei, which not only confuses opponents but also raises users' psychological expectations, and the actual price will certainly be even lower. At that time, with Huawei's leading technology and brand voice, this car must be a major traffic flashpoint in the domestic automobile industry.
With the successive listing of M5+M7+M9, Huawei has played the strongest combination in history. As an ideal that has never dared to be taken lightly, it must also be prepared for us to wait and see.