Saudi Arabia, referred to as Saudi Arabia. Located in southwest Asia, the Arabian Peninsula, bordered by the Persian Gulf to the east and the Red Sea to the west, is the world's largest oil exporter and plays an important role in the Middle East. Here's a look at what kind of phones Saudi Arabia's tycoons like according to the Middle East smartphone market report released by research firm canalys in the second quarter of 2023.
Xiaomi ranks fifth in the Saudi smartphone market, with a market share of 6%. Last year, Xiaomi ranked in the top three in 54 countries and regions, and ranked in the top five in dozens of countries and regions around the world. Overseas revenue accounted for about half of the company's total revenue. About two years ago, Xiaomi opened its first Xiaomi store in Saudi Arabia, offering smartphone products at all prices. The store also sells smart electronics, which are also popular with local consumers. Xiaomi has been seeking expansion around the world, and the Middle East is seen as a market with huge growth potential. Strong partnerships have been established in the Middle East, including with operators, retailers and e-commerce platforms.
Glory ranks fourth in the Saudi smartphone market, with a market share of 7 per cent, with a growth rate of 112 per cent in the second quarter of this year. This summer, Honor Magic5 Pro joined hands with the Saudi e-sports Association SEF to become the official smartphone partner of PMWI. In terms of overseas layout, Glory adopts different product portfolios and channel strategies for different countries and regional markets. It is reported that Glory's organization, partners, retail and other capabilities in Central and East Africa have been built. In recent years, on the basis of the completion of the ability, we began to pursue rapid development.
Saudi Arabia's most popular Chinese smartphone, which accounts for 22 per cent of the market, surged 130 per cent in the second quarter of 2023. Another data shows that transmissions in the entire Middle East even surpass Apple and Xiaomi in shipments to become the second largest smartphone market in the Middle East, after Samsung. Born in Shenzhen, Chuanyuan has always been focused on consumers in emerging markets, determined to enable as many people as possible to enjoy the good life brought about by technology and innovation as soon as possible. Its brands include TECNO, itel, Infinix, oraimo and Syinix, and its products are mainly sold to emerging markets such as Asia, Africa and Latin America, with annual shipments of 156 million mobile phones.
Chuansheng, known as the "King of Africa", has maintained its leading position in the African mobile phone market for many years, and has achieved good growth in new markets outside Africa. Focus on localized operation and technological R & D and innovation, firmly implement the strategy of "adapting measures to local and personal conditions", customize products according to the objective environment and needs of different regions, and provide mobile phone products with different price ranges and different functions. In addition to mobile phone business and mobile Internet business, sound expansion business continues to enhance product power and actively explore new cooperation and business models. Based on the leading advantage accumulated in emerging markets, it deepens the strategic layout of diversification and establishes the digital accessories brand oraimo and the household appliance brand Syinix. While vigorously developing offline business, actively expand online channels.
Today, the global sales network has covered more than 70 countries and regions, hoping to replicate the successful path of Africa in the Middle East, achieve a comprehensive breakthrough in overseas emerging markets, and try to impact on high-end mobile phones. TECNO, a mid-to-high-end smartphone and smart hardware brand targeting emerging markets, released a number of new phones this year that are not on sale in China.
Analysts believe that a diversified product line, adjustment of photography and selfie functions, localization measures, brand awareness and good after-sales service. Together, these factors have contributed to the growth of voice transmission in the Middle East market, making it one of the preferred smartphone brands for local consumers.