Fast technology October 3 news,Amazon is building an AI-powered chatbot and plans to integrate it into the search bar on Amazon's website to optimize customers' search experience on its e-commerce site, which could be launched as soon as January.

It is reported thatInternally codenamed "Project Nile," the project will add a layer of artificial intelligence to Amazon's existing search bar to enable instant product comparisonsIt allows users to ask more specific questions and make more precise recommendations based on search context and personal shopping data. Interactive search powered by artificial intelligence can improve the shopping experience on Amazon.

In addition, Amazon hopes the changes will increase sales, especially on mobile devices.

Amazon Services (AWS) has announced the launch of Bedrock generative AI services, as well as its own large-scale language model, Titan.

Amazon has been working on AI for more than 20 years, and its AWS cloud service has amassed more than 100,000 AI customers. Amazon has also been using a tweaked version of Titan to offer search through its home page.