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Amazon is said to be developing an AI chatbot to integrate into the search bar next January

via:新浪科技     time:2023/10/3 20:01:21     readed:118

Topic: AI Observatory - Focus on the forefront of the global artificial intelligence industry

Sina technology news Beijing time on the afternoon of October 3 news, it is reported that Amazon is developing an AI-driven chatbot, allowing users to use the robot to search its e-commerce website. The chatbot is currently undergoing internal testing and could launch as soon as January.

Internally codenamed "Project Nile", the project hopes to add a layer of artificial intelligence to Amazon's existing search bar to enable instant product comparison, allow users to ask more specific questions, and give more accurate recommendations based on the search context and personal shopping data.

The chatbot will be integrated into Amazon.com's search bar, according to people familiar with the matter. Originally, the chatbot was supposed to launch last month, but has now been delayed until around January, when it will first be available in the US market.

Interactive search powered by artificial intelligence can improve the shopping experience on Amazon. In addition, Amazon hopes the changes will increase sales, especially on mobile devices. The project is a top priority within Amazon and has the support of senior leaders including CEO Andy Jassy and retail head Doug Herrington, according to people familiar with the matter.

The project has broad implications because Amazon is the default gateway for many online shoppers. According to data from Jungle Scout, an e-commerce software developer, more than 60 percent of U.S. consumers search for products on Amazon.com.

The chatbot is also the latest example of Amazon incorporating generative artificial intelligence into its e-commerce site. Last month, it was reported that Amazon launched an AI tool for sellers to help them generate copy for product pages.

The tool prompts the seller to enter a few keywords or sentences to describe their product, and then it generates a series of content that the seller can use to build their listing, such as the product title, bullet points, and description.

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