It home November 14 news, yesterday time Finance reported that Apple has notified a number of domestic top APP, asking them to remove gyroscope authority, shake jump ads are banned. Top APP Enterprise will release a new version that cancels the shake-and-jump advertising function in the future.

According to China Business report, in response to the news, the reporter asked Taobao, Tmall, JD.com, pinduoduo, Douyin, Kuaishou and many other top APP companies, no manufacturer clearly indicated that he had received Apple's notice, and Apple did not reply.

The shake function calls gyroscope permission, which is a long-standing function that can be used to grab TV red packets and identify songs, but it is now used for advertising jump, and some mobile phones do not have gyro permission switch. Users can't turn it off by themselves.

It House noted that on December 2, 2022, China ICT Institute issued an article on the Wechat official account that, for all kinds of App screen opening behavior, has joined Huawei, OPPO, vivo, Xiaomi, Alibaba and other companies to limit and standardize the "shake" type of advertising, with specific requirements that the trigger acceleration is not less than 15m/s ², the rotation angle is greater than 35 °, and the operation time is no less than 3s.

On February 28, 2023, the Ministry of Industry and Information Technology issued the Circular on further enhancing the capability of Mobile Internet Application Services, which proposed a total of 26 measures to enhance users' perception of services and industry management capabilities. Aiming at the problem of "shake" advertisement, it is pointed out that developers should not frequently interfere with the normal use of users, and should not induce users to operate in ways that are easily mistakenly triggered, such as shaking or full-screen thermal mapping. and open the screen and pop-up window information window must provide effective close buttons to ensure that users can be easily closed.

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