Today, market research agency Counterpoint Research released a report on European smartphone shipments in the third quarter of 2023.Glory returned to the top five after three years, and is the only mobile phone brand that is growing.。
The report shows that in the third quarter of 2023,Overall, smartphone shipments in Europe fell 11% year-on-year.Of these, western Europe is down 8%, eastern Europe is down 15%, and the prospect of recovery is still a long way off.
On the specific brandSamsung mobile phone shipments fell 15% year-on-year to the lowest level in the third quarter of 2011.But still has a 32% market share.
Apple's shipments fell 3% year-on-year, the lowest in the third quarter since 2014, with a 24% market share.
Domestic manufacturer Xiaomi's shipments fell 13%, accounting for 22% of the European market share, but itsThe market share in Eastern Europe is as high as 35%.。
Under the general environment of the overall decline of the marketGlory became the only brand in the top five with positive year-on-year growth.At the same time, thanks to its excellent performance in Western Europe, it returned to the top five in market share after three years.
It is worth mentioning that the voice phone, its TECNO and Infinix brands in the European market sales soared, respectively.It increased by 192% and 518% over the same period last year.