Fast technology, November 28 news, Chinese TV with ultra-high cost performance, not only in the domestic Japanese and Korean TV "swept out", in the Korean market is also invincible.
According to reports, a Chinese home appliance company has set up a legal entity in South Korea to provide a full range of services from TV installation to after-sales.
Last year,The company used to sell high-end TVS through South Korean e-commerce platforms, with performance comparable to Korean brands, but at about half the price, and all the TVS were snapped up within five minutes.
At the same time, South Korean home appliance companies, whose prices have been high, have had to adjust their marketing strategies,It has taken drastic measures to reduce prices and promote sales, such as Samsung and LG Electronics.
Analysts believe that the entry of Chinese TV brands may help change the competitive landscape in the South Korean TV market and break the long-term monopoly of Samsung and LG.
In the Chinese TV market, all brands ship 3 million units per month, and the four major foreign brands SONY, Samsung, Philips and Sharp add up to less than 150,000 units a month, with a total share of less than 5%, and the share continues to decline.