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Hyundai executives: Hyundai cars will always be more high-end than Chinese cars

via:快科技     time:2023/12/1 22:08:49     readed:168

Fast science and technology news on December 1, it is reported that Hyundai Australia CEO John Kett said in an interview, & ldquo; Hyundai is always better than Chinese cars & rdquo;.

According to the report, John Kett said in an interview with the media during the launch of the Hyundai Kona hybrid / electric version:We Hyundai will always be better than Chinese cars, we just need to come up with the technology that can stay ahead of them and make some customers realize that our premium is worth it.

Gone are the days of Hyundai & ldquo; cheap & rdquo;. Hyundai used to compete with Japanese brands in order to get the market, but the lower price did not bring enough profit to support the research and development of new models, he said.

And now...Hyundai will no longer take the route of low price, but will use more profits to promote technological progress.This is part of a modern sustainable business model.


However, at present, in the Australian market, Hyundai is facing not only Japanese brands, but also China's BYD, Chery, Great Wall, Mingjue and so on.

In addition, according to Australia's cumulative sales ranking for the first 10 months of 2023, Toyota had the highest market share, with sales of 174957 vehicles, followed by Mazda with 84536 vehicles, while Kia and Hyundai ranked fourth and fifth, respectively. cumulative sales were 64770 and 63578 respectively.

Among Chinese automobile enterprisesThe cumulative sales of MG is the highest of 48909 vehicles, ranking seventh in the ranking.Great Wall leads BMW with cumulative sales of 28855 vehicles.


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