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The fig leaf was torn off and left the domestic market. Domestic phones are no match for Samsung and Apple.

via:新浪科技     time:2023/12/5 23:00:30     readed:146

The fig leaf was torn off and left the domestic market. Domestic phones are no match for Samsung and Apple.

Although it is said that the strength of domestic mobile phones is increasing, the reality of the market is quite different. In the past few years, the good days of domestic mobile phones mainly came from the support of the domestic market. Now, with the decline of mobile phone shipments in the Chinese market, the gap between Chinese mobile phones and Samsung and Apple is widening.

According to the data of the global smartphone market in the third quarter, among the top five mobile phone brands in the world, four mobile phone brands mainly rely on overseas markets, while Chinese mobile phone brands that rely too much on the domestic market are kicked out of the top five in the world.

Needless to say, Apple and Samsung are the Chinese mobile phone brands that are least dependent on the Chinese market in the top five. Almost all phones are sold outside China, and they mainly occupy markets such as Africa and the Middle East. The transmission is also entering the Indian market.

Xiaomi actually has little dependence on the domestic market. The data show that more than 70% of Xiaomi's mobile phones are sold in overseas markets, which is an important reason why Xiaomi has been the leader of domestic mobile phones for many years. Data for the third quarter show that Xiaomi and Tsinghua, which account for a relatively high proportion of overseas sales, have also achieved an increase in shipments.

The result is that the shipments of China's mobile phone market have declined year after year, and its influence on the global mobile phone market is declining. In 2016, the number of mobile phones shipped in China reached 470 million, accounting for 33% of global mobile phone shipments at that time. This is also the peak of domestic mobile phones.

At that time, relying on the domestic market, the share of domestic mobile phone brands in the global market increased rapidly. later, some domestic mobile phone brands overtook Samsung and Apple to win the first place in the global mobile phone market, which was also the peak of domestic mobile phones. however, with the decline of mobile phone shipments in the domestic market, the advantage of domestic mobile phones has been gradually weakened.

The number of mobile phone shipments in the Chinese market fell below 300 million to 285 million units in 2022, and it is expected that mobile phone shipments in the domestic market will fall below 250 million units this year; the global market will ship about 1.2 billion mobile phones in 2022, and mobile phone shipments in the global market have declined by 300 million units in a few years, while the reduced mobile phone shipments in the Chinese market have reached 185 million, which shows that the decline in shipments in the Chinese market far exceeds that in the global market.

Now, domestic mobile phone brands that rely too much on the domestic market have fallen out of the top five in the world and have been replaced by voice, which accounts for the highest proportion of shipments in overseas markets, and their market share gap with Samsung and Apple is also widening. we can see how much impact the decline in mobile phone shipments in the domestic market has had on them.

These facts all remind mobile phone enterprises whether they are really stronger and bigger, that they still have to open up overseas markets, and rely too much on the domestic market. It is very difficult to survive in the fierce market environment, and it is easy to be eliminated by the market. Xiaomi, which has achieved large sales in overseas markets, and so on, have become the winners of this round of market competition.

translate engine: Tencent

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