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New energy vehicles start a price war at the end of the year! The whole market is full of ice and fire.

via:天极网     time:2023/12/6 17:07:21     readed:142

With the end of the year approaching, the new energy vehicle market is becoming more and more explosive, and various car companies are striving to improve the beauty of the data, especially in the context of the price war, which makes the whole market show a scene of ice and fire.

At the beginning of the year, Tesla took the lead in setting off the first round of aggressive price war, and car companies responded actively or passively one after another, but no one would have thought that this dozen had been fought for a whole year.

The year-long price war has greatly reduced the profit margins of major brands, according to the data.In the first 10 months of 2023, the revenue of the automobile industry was 8.05 trillion yuan, an increase of 10 percent over the same period last year, while the cost was 7.01 trillion yuan, an increase of 11 percent over the same period last year.

At the same time, the profit margin of the automobile industry is 4.9%, which is still on the low side compared with the average profit of 5.7% of the entire industrial enterprise.

At the same time, the profit margin of the automobile industry is 4.9%, which is still on the low side compared with the average profit of 5.7% of the entire industrial enterprise.

Year-end firefight

Year-end firefight

新能源汽车年末打起价格战!整个市场冰火两重天

Year-end firefight

This is also an important reason why ideal cars can rest easy this year, but other car companies are not so ideal.

Weilai and Xiaopeng have sales targets of 245000 and 200000 respectively. In the first 11 months of this year, the two companies delivered 141000 and 122000 respectively, just over half of them.

In 2023, BYD set annual sales of 3 million vehicles, and delivered a total of 2.672 million vehicles in the first 11 months, with a success rate of 89%, which is still on the premise that BYD's sales have repeatedly hit record highs.

If BYD is to meet its full-year target, it will have to deliver 328000 vehicles in December, 26000 more than the record 301900 set in November.

If BYD is to meet its full-year target, it will have to deliver 328000 vehicles in December, 26000 more than the record 301900 set in November.

In early November, the Ocean Series announced a price reduction, and the Dynasty series began to cut prices again at the end of the month. In this round of price reduction, Qin PLUSDM-i has fallen below 90, 000 yuan, starting at 89800 yuan, with an unprecedented performance-to-price ratio.

This price war seems to be about to usher in a final battle a year ago.

The unusual Tesla

The unusual Tesla

新能源汽车年末打起价格战!整个市场冰火两重天

In the latest price adjustment, Tesla ModelY long-range version of the price increased by 2000 yuan, starting at 306400 yuan, Tesla's abnormal behavior also triggered speculation.

According to the data, Tesla's total income in the third quarter of 2023 was US $23.4 billion, or about 171.2 billion yuan, up 9% from a year earlier, while net profit was about $1.9 billion, or about 13.9 billion yuan, down 44% from a year earlier. Under the huge revenue pressure, the continuous rise in the fifth month appears to be traceable, which is in sharp contrast to the price war launched at the beginning of the year.

According to Musk at the beginning of the year, he was willing to sacrifice gross profit margin for sales growth, but the fact is that Tesla's sales performance did not burst out around the world with price cuts, and even the Chinese market, which has many fans, is not entirely satisfactory.

Coupled with repeated price cuts lead to the protection of the rights of old car owners, and further reduce the trust of users, Tesla will choose to do the opposite.

After all, continuous price reduction, to a certain extent, will give birth to more and more party birth, & ldquo; you do not buy I do not buy, tomorrow can also drop 20, 000 & rdquo; ridicule, so that Tesla's brand strength to withstand an unprecedented test.

After all, continuous price reduction, to a certain extent, will give birth to more and more party birth, & ldquo; you do not buy I do not buy, tomorrow can also drop 20, 000 & rdquo; ridicule, so that Tesla's brand strength to withstand an unprecedented test.

After all, BYD's sales rose instead of falling after the price increase last year, which made many consumers panic that prices would rise if they did not buy it now. Perhaps Tesla caught the psychology of these users and started an earth-shaking price rise at the end of the year.

After all, BYD's sales rose instead of falling after the price increase last year, which made many consumers panic that prices would rise if they did not buy it now. Perhaps Tesla caught the psychology of these users and started an earth-shaking price rise at the end of the year.

The preferential interest rate for 3-and 5-year loans will reach 2.75%, saving up to 11500 yuan. This basically belongs to slapping and giving candy. I want both public opinion and users.

Summary

There is a data limit, as of October this year, the market penetration rate of new energy vehicles has been close to 40%. This new energy war has been played from the first half of electrification to the second half of intelligence, and is about to usher in the final battle.

But until then, apart from hoarding ammunition, the first guarantee for car companies is that they can stay at the card table and survive.

But until then, apart from hoarding ammunition, the first guarantee for car companies is that they can stay at the card table and survive.

新能源汽车年末打起价格战!整个市场冰火两重天

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